An outdated website that needed a new look, with innovative integrations and functionalities.
In the Clear Story session with DesignAanbiedingen, the focus was on improving the user experience of the webshop section. The areas for improvement were in design and additions to webshop functionality.
Together with Gert, the owner of DesignAanbiedingen, we determined the target audience, picked a design style and looked at what functionality would lead to achieving certain goals.
The design for DesignAanbiedingen could not be too noisy, otherwise the visitor would not be able to fully focus on the webshop’s beautiful products.
We therefore also chose to make great use of white spaces in combination with photos and the orange accent colour.