1. First Impressions Count: When visitors come to your website, they form an opinion within seconds. A user-friendly website creates a positive first impression, which is essential to keep visitors on your site for longer.

2. Increased Engagement: User-friendly websites are intuitive and easy to navigate, meaning users are less likely to get frustrated and leave the site. This leads to longer visits, more interactions and ultimately more conversions.

3. Accessibility for All Users: Good usability also includes making your website accessible to people with disabilities. This not only improves the reach of your website, but also shows your commitment to inclusivity.

4. Increased Search Engine Rankings: Search engines like Google take the usability of websites into account when determining rankings. Websites that are easy to navigate and load quickly rank higher in search results.

5. Brand reinforcement: A user-friendly website reflects positively on your brand. It shows that you value the user experience and builds trust with your customers.

6. Cost savings: By investing in a user-friendly website, you reduce the need for customer service. Users can more easily find information themselves, leading to fewer questions and complaints.

7. Competitive advantage: In a market where every business strives for attention, a user-friendly website can make the difference between a customer staying or leaving. It offers an edge over competitors who ignore this important factor.

8. Long-term Customer Relationships: By offering a user-friendly website, you make it easier and more enjoyable for customers to interact with your brand. This fosters loyalty and long-term relationships.